Summary
Increasing population and increasing per capita consumption of agricultural commodities demand a significant increase in agricultural production. Reducing land availability for farming, deteriorating quality of natural resources available for agriculture coupled with climate change are threatening agricultural production and productivity. It is imperative to reverse the degeneration of natural resources, equip farmers to improve agricultural production, productivity in an economically viable and environmentally sustainable manner. Digital platforms leveraging advances in technologies like GPS, mobile, cloud, analytics can play a greater role in achieving sustainable agricultural production and farmer profitability.
What is in it?
Digital Farming Platforms play a pivotal role in connecting farmers with the ecosystem of service providers viz input providers, output buyers, research institutions, governments. CPG-Food companies can leverage digital platforms to achieve value chain integration and create a sustainable competitive advantage. ITC Infotech’s digital farming solution enables CPG companies and Agribusinesses to build engagement platforms rapidly.