ITC Infotech > Resources > Case Studies > Multinational Food Retailer

Multinational Food Retailer

July 29, 2019
hyper-personalization capabilities that offer customers relevant vouchers and promotions

Situation

The retailer identified the need to develop hyper-personalization capabilities that offer customers relevant vouchers and promotions. In turn, these initiatives induce cross-sell and up-sell within customers for Foods and Grocery shopping. Past customer initiatives did not have a uniform measurement approach. They also lacked a holistic evaluation methodology to gauge the impact of marketing on revenue growth. Additionally, the past set of offers had been repetitive and were not aligned to the Customer Segment Objectives and did not drive higher customer value

Impact

The detrimental impact of non-personalized communication to the loyalty base and the inconsistent approach towards measuring it lead to :

  • Lower ROI of marketing investments and voucher/promotion budgets
  • Lack of ability to attribute revenue impact to customer initiatives
  • Communication fatigue due to the series of non-personalized communications and hence drop in response rates across channels

Resolution

Through a collaborative effort between Customer Insights, Loyalty Operations & ITC Infotech’s CVM team the loyalty personalization program was redefined as:

  • Reset measurement and implement consistent reporting framework to assess short-term and longitudinal impact
  • Re-built an analytical model using Advanced Statistical / Machine Learning and Deep Learning algorithms to align to Customer Value Management principles
  • Evaluated , modified and expanded the voucher pool to align to customer objectives

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Beware of fraudulent and fake job offers

It has come to our attention that certain employment agencies and individuals are asking people for money in exchange for a job at ITC Infotech.

Such Agencies/individuals could impersonate ITC Infotech’s officers, use the company name/logo, brand names and images illegally, without authorization, and/or try to extract money towards security deposit, documentation processing fees, training fees, and so on.

Please note that ITC Infotech never asks job applicants or members of the public to pay money in any form while recruiting.

Feel free to reach out to us at contact.us@itcinfotech.com to report any such incidents that you may have experienced, please use the subject line “Recruitment Fraud Alert” in your message.

Always exercise caution and stay protected against fraud:

  • Do not pay money or transfer funds to anyone toward securing an ITC Infotech job. ITC Infotech will not accept liability for any losses that may have been suffered by the victims of such fraudulent activities.
  • Be careful when sharing your personal information and protect yourself from potential damage. Do not engage with people who fraudulently misrepresent ITC Infotech or its employees/officers and try to solicit payments under the pretext of offering jobs.

View Current Openings

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