ITC Infotech > Resources > Promotion and Campaign performance prediction across FMCG SKUs and optimization of Marketing spends

Promotion and Campaign performance prediction across FMCG SKUs and optimization of Marketing spends

November 25, 2022
Promotion, Campaign performance prediction and optimization of Marketing spends

Client:

The client is a leading conglomerate in India with $11B revenue.

Business Challenge:

The client has embarked on a transformation journey for its FMCG business. The first focus area undertaken is the optimization of marketing spends by building the capability to measure and predict individual promotions across channels at a sub-brand and sub-category level by leveraging cutting-edge DS AI models deployed on Azure cloud.

Benefits Achieved:  

ITC Infotech provided a comprehensive solution resulting in:

  • Ability to predict individual promotion effectiveness by markets, categories, and brands and optimize the overall ROI, both short-term and long-term driven by DS AI models at the core
  • Initial DS model rollout in 1 category tested across India
  • Enabled early rollout of monthly schemes by close to a week aided by DE automation and ML models
  • Expected saving of 2%-3% on the marketing spends

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Beware of fraudulent and fake job offers

It has come to our attention that certain employment agencies and individuals are asking people for money in exchange for a job at ITC Infotech.

Such Agencies/individuals could impersonate ITC Infotech’s officers, use the company name/logo, brand names and images illegally, without authorization, and/or try to extract money towards security deposit, documentation processing fees, training fees, and so on.

Please note that ITC Infotech never asks job applicants or members of the public to pay money in any form while recruiting.

Feel free to reach out to us at contact.us@itcinfotech.com to report any such incidents that you may have experienced, please use the subject line “Recruitment Fraud Alert” in your message.

Always exercise caution and stay protected against fraud:

  • Do not pay money or transfer funds to anyone toward securing an ITC Infotech job. ITC Infotech will not accept liability for any losses that may have been suffered by the victims of such fraudulent activities.
  • Be careful when sharing your personal information and protect yourself from potential damage. Do not engage with people who fraudulently misrepresent ITC Infotech or its employees/officers and try to solicit payments under the pretext of offering jobs.

View Current Openings

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