Client:
The client is the second largest airline in the United Kingdom, a profitable airline with one of the most admired corporate cultures.
Problem Statement:
The client has been trying to improve its market reach, and increase the customer spend. The client was also focused on – attracting new customers and being positioned as an ideal airline partner to work with.
Benefits Achieved:
Conversion of the current inactive member base to active member base, increase in new active member base, and improvement in ancillary sales via direct channels and partner interaction.