Client:
The client is a leading Middle East retailer with a turnover of $600+ million, 900+ outlets, running the biggest and most successful retail loyalty program with 2+ million members.
Problem Statement:
Driven by the need to improve customer retention, the client wanted to re-launch the 10-year old loyalty program which provided very basic loyalty features.
Benefits Achieved:
Increase in the loyal customer base, a certain percentage of active members migrated to higher value segments in a quarter, and improvement in spending by the loyalty members.