Client:
Customer is a leading European airline.
Problem Statement:
In these demanding times, airlines face multiple pressures, and technological advancement can help devise differentiated strategies to stay competitive. The airline operated non-freighter/belly-cargo services and wanted to enhance B2B customer value by adopting a differentiated strategy basis the quality of business.
Benefits Achieved:
ITC Infotech’s team implemented ML-driven segmentation strategies that helped the business to develop an integrated view of Freight Forwarders and pursue higher percentage opportunities through a differential marketing strategy. Also, personalized marketing to induce loyalty programs.