Situation
Customer loyalty to brands is a shifting goal post. The market is flooded with choices for every category and deep discounts by private labels are only making the competition intense. As the choices multiply, companies continue to plan innovative campaigns to draw and retain customer attention. As a result, the CPG industry, on an average, spends 27% of their sales budget on trade promotion, but almost 60% struggle to realize any significant ROI. The gap between average spend and value realized is widening as new retail formats emerge and consumer paths to purchase evolve. Most CPG companies invest huge dollars in Trade Promotion Management Software that churn out loads of data but provide little clarity on ROI on promotional activities
ITC Infotech Solution
CPG CIOs can equip business leaders to unlock great value from their trade promotions by giving them access to real-me insights to match the speed of campaign execution. Empowering every role in the promotion ecosystem – trade promotion planners, marketers, sales team and field executives require strategic intelligence derived from multiple data streams on a single platform.
ITC Infotech brings Platforms of Intelligence to boost trade promotion effectiveness and streamline the enterprise process for improved decision making at every step.
What’s in it for you?
We have helped CPG leaders optimize promotional spend with trade spend analysis, drive optimal assortment mix, enhance retail execution, improve customer engagement, and enhance trade performance.
