Situation
Retail is one of the most disrupted industries with customer expectations rising to the zenith and new formats fragmenting the landscape. The pandemic induced economic slowdown has put additional pressure on already strained margins. This period has also brought in a change in consumer behavior, they now value convenience over pricing. The customers are more discerning. Spoilt for choice and inundated with competitive offers, their loyalty is wavering. The battle for customer attention was never more intense. There is a pressure on CMOs to ensure right customer insights to hyper personalize the experience across channels.
ITC Infotech Solution
ITC Infotech’s Customer Intelligence Platform for Retail Industry empowers CMOs to achieve incremental business value with intelligent and automated customer experiences leveraging conversational AI. Intelligent, context-aware personal assistants deliver personalized experience across e-commerce platforms, improve customer care and increase loyalty engagement. CIOs on the other hand can rapidly scale insights capabilities with modular, plug and play components, seamlessly integrated with existing ecosystem.
What’s in it for you?
ITC Infotech partners with retailers to bring them closer to their customers. Our AI and ML powered Customer Intelligence Platform equips retail marketers to make effective decisions and drive near real-time personalized customer engagement. Empowered with the right intelligence the retail businesses accelerate value realization with over 7% incremental sales and up to 5% reduction in marketing costs.
