Published By: Forbes | Published On: May 4, 2023
In a recent Forbes article, Vivek Chaudhri, Senior VP of D2C at ITC Infotech, analyses the vital strategies for achieving success in the direct-to-consumer landscape, emphasizing the need for businesses to adopt a holistic framework that encompasses acquisition, conversion, and retention, while also prioritizing customer experience and personalized approaches to foster strong relationships and drive growth.