Executive Summary
Delivering digitally-driven marketing across the D2C ecosystem for a leading FMCG conglomerate’s 13 businesses across 5 industry segments with an engagement rate at 8.64% as against to industry average of 0.54%.
Business Challenge
- Inability to identify brand awareness across products and sub product categories
- Decoding customer choices was not straight forward across brands
- Continuous change in market trends leading continuous need to create differentiator
Business Challenge
- Inability to identify brand awareness across products and sub product categories
- Decoding customer choices was not straight forward across brands
- Continuous change in market trends leading continuous need to create differentiator
Our Solution
- Journey Mapping to redefine Consumer Experience
- B2C Digital & Social Marketing to Improve Brand Awareness and Consumer Engagement
- Marketing Command Center to improve marketing performance visibility & monitoring
- Customer Data Platforms to derive Consumer Intelligence
Key Results And Benefits
- Engagement rate at 8.64% as against to industry average of 0.54%
- 30% increase in brand awareness by products and sub products
- 5% increase in Order Volume (YoY) on 100M orders
- Awareness among 200M user profiles
About ITC Infotech
ITC Infotech is a leading global technology services and solutions provider, led by Business and Technology Consulting. ITC Infotech provides business-friendly solutions to help clients succeed and be future-ready, by seamlessly bringing together digital expertise, strong industry specific alliances and the unique ability to leverage deep domain expertise from ITC Group businesses. The company provides technology solutions and services to enterprises across industries such as Banking & Financial Services, Healthcare, Manufacturing, Consumer Goods, Travel and Hospitality, through a combination of traditional and newer business models, as a long-term sustainable partner.
ITC Infotech is a wholly owned subsidiary of ITC Ltd. ITC is one of India’s leading private sector companies and a diversified conglomerate with businesses spanning Consumer Goods, Hotels, Paperboards and Packaging, Agri Business and Information Technology.
