Situation
Rising digital native customers with active lifestyles and personalized requirements are, more than ever, gradually transforming the shopping experience through enriched consumer engagement. Famous Brand owners continuously work towards that goal by adopting the D2C business model. Adobe & Salesforce, in collaboration with ITC Infotech, are committed to partnering with these market leaders to provide the platform and tools necessary to support the efforts as they embark upon bringing personalized offers to customers’ doorsteps.
Summary of the Solution
D2C Business Planning integrates the e-commerce platform, customer data platform, digital assets, support services, loyalty platform, social listening, and analytics as one closed-loop seamless function, resulting in real-time monitoring and robust operational control.
What’s in it for you?
Leveraging Adobe’s e-commerce platform and Salesforce’s digital and analytics platform enables brand owners to integrate the product, customer, and business as a whole. The main benefit of D2C business planning is the ability to collect and store customer data independently while eliminating duplicate information. Not just that, gain a decisive edge over the competition by leveraging insights from consumer behavior patterns across online and offline channels. Discover hidden pockets of opportunity and stay ahead of the game.
