Situation
- Rapidly changing customer behaviour
- Lack of appropriate vision across different touchpoints
- Lack of personalized customer engagement across a fragmented landscape
- Data silos across the retail organization
- Lack of satisfactory ROI on marketing spend
- Extended conversion cycle affecting path to profit
Summary of the solution
ITC Infotech has developed an Artificial Intelligence/Machine Learning powered platform for retail marketers. It has the following benefits-
- Zero CapEx, long-term OPEX model
- Increment in business value with proven top-line and bottom-line impact
- Reduction in implementation time leading to accelerated path to profit
- Easy integration with solutions already being used by your business
- Accurate prediction of customer behaviours with pre-built AI/ML data models
- Improved recommendations to the customers with the help of intelligent insight centre
- Swift redressal of customer grievances
- Ensure sales lift through campaign execution across different platforms in real-time
What’s in it for you?
- More than 7% increase in sales and 5% reduction in marketing cost
- Easier to combine data derived from different streams, no more data silos
- Availability of real-time insights
- Taking better and intelligent business decisions
- Enable personalization at scale
