Retail CPG Collaboration
To meet consumer expectations of getting the right product using the right channel demands a shelf-centered collaboration at a strategic business planning level between CPG firms and retailers. We work with CPG clients to build their collaboration capabilities with retailers.
Our solutions include:
- Category Management for product positioning, category-based demand forecasting and new product identification
- Campaign Management for planning promotional activities, targeting relevant segments and analysing promotional performance
- Inventory Management for replenishment planning, scheduling and managing workforce
- Assortment Planning for localized assortment and shelf space optimization
- Supply Chain Management for reduced OOS and SKU optimization
- Demand Management for developing baseline forecast, measuring accuracy of forecast and ensuring product replenishment
- Customer and Market Analytics for identifying market segments and providing shopper insights
- Master Data Management for defining product items, attributes and introducing newer products without the risk of cannibalization
