ITC Infotech > Resources > Case Studies > Multinational Fashion Retailer

Multinational Fashion Retailer

July 29, 2019
Multinational Fashion Retailer

Situation

The retailer identified the need to develop hyper – personalization capabilities that will offer customers relevant content, vouchers, and promotions, and to effectively drive cross-shopping and render a superior experience to loyal customers. In addition, the past customer initiatives lacked a uniform approach of measurement and holistic evaluation of the impact of marketing on revenue.

Impact

The detrimental impact of non-personalized communication & inconsistent measurement approach sent to the loyalty base lead to:

  • Lower ROI of marketing investments
  • Lack of ability to attribute impact of revenue to customer initiatives
  • Communication fatigue due to the series of generic, non-personalized communications

Resolution

A customer-led inside out behavior analytics approach was employed to ensure optimal impact, comprising:

  • Customer focus group led voucher planning, informed by insights and responsiveness to past behavior and predicted customer behaviour
  • Integration of personalization within Trade Promotion communications using Customer Intelligence
  • Rigorous and consistent measurement approach to establish true incremental sales baseline & evaluate effectiveness

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Beware of fraudulent and fake job offers

It has come to our attention that certain employment agencies and individuals are asking people for money in exchange for a job at ITC Infotech.

Such Agencies/individuals could impersonate ITC Infotech’s officers, use the company name/logo, brand names and images illegally, without authorization, and/or try to extract money towards security deposit, documentation processing fees, training fees, and so on.

Please note that ITC Infotech never asks job applicants or members of the public to pay money in any form while recruiting.

Feel free to reach out to us at contact.us@itcinfotech.com to report any such incidents that you may have experienced, please use the subject line “Recruitment Fraud Alert” in your message.

Always exercise caution and stay protected against fraud:

  • Do not pay money or transfer funds to anyone toward securing an ITC Infotech job. ITC Infotech will not accept liability for any losses that may have been suffered by the victims of such fraudulent activities.
  • Be careful when sharing your personal information and protect yourself from potential damage. Do not engage with people who fraudulently misrepresent ITC Infotech or its employees/officers and try to solicit payments under the pretext of offering jobs.

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