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Today, all the airlines have to face challenging market situations due to complex pricing structure and intense competition. In order to meet these challenges, revenue management decisions need to focus on more precise pricing and revenue information. This information if correctly analysed, will improve decision making and allows performance tracking which would lead to business growth.
Airlines would need to strategise on optimising revenues in face of low-fare competition and revising various Interlining, Bilateral and Code-Share agreements. Speed is required to stay competitive in today’s active environment.
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