Our team at ITC Infotech understands the intricate issues involved in measuring compliance to promotions execution. Promotion compliance solution by ITC Infotech, designed for camera-enabled handhelds, is an extremely user-friendly solution that enables promotions compliance at retailer’s fingertips. It is built on NewsPage EXPRESS™, an enterprise class mobility framework. With the help of this solution the retailer can send a planogram or picture of mock up display along with a compliance check-list / questionnaire to the stores, which can be received in the handhelds. These stores can in-turn send the actual pictures of display, post set up, with the filled-up check-list, to the retail head office. Not only does this provide the retailer with a proof of promotions execution but also the data obtained can be further used for analyzing issues like promotion effectiveness or store performance by a suitable back-end application.
|